Ciencias de la comunicación

Shutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season

No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any “talking” wall plaque or novelty necktie-and yet those gifts, or “gifts,” arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests…No […]

Shutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season Read More »

Why Vox Media Is Selling Its Podcasts as Multichannel Franchises

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. “As video has become a bigger part of the conversation in the podcast space,…The

Why Vox Media Is Selling Its Podcasts as Multichannel Franchises Read More »

DOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions

Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper…Conquering

DOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions Read More »

Mail Leadership Shake-Up as Mail Online Boss Becomes CEO

Ted Verity, editor of Mail Online, is becoming publisher and CEO of its parent company amid a shake-up to its leadership structure. DMG Media said it is preparing for continued digital innovation and further change amounting to “significant structural transformation” in the news industry. (Press Gazette)Ted Verity, editor of Mail Online, is becoming publisher and

Mail Leadership Shake-Up as Mail Online Boss Becomes CEO Read More »

FCC Chair Rejects Trump’s Call to Revoke CBS License Over Harris Interview Edit

Federal Communications Commission chair Jessica Rosenworcel rejected former President Donald Trump’s call to revoke CBS’ broadcast license Thursday, calling it a familiar threat that “should not be ignored.” (The Verge) “While repeated attacks against broadcast stations by the former president may now be familiar, these threats against free speech are serious and should not be…Federal

FCC Chair Rejects Trump’s Call to Revoke CBS License Over Harris Interview Edit Read More »

DirecTV Enters FAST Lane With Free Ad-Supported Streaming Platform

Thursday, on the last day of Advertising Week, DirecTV announced that it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, Nov. 15. (ADWEEK) The service will be available online and on mobile devices, and it is expected to be on streaming devices including Amazon Fire TV, Apple TV, Roku, and select…Thursday,

DirecTV Enters FAST Lane With Free Ad-Supported Streaming Platform Read More »