Motorsports sponsorship has evolved and CPGs like Allegra are finding creative ways to justify the investment, even though getting into F1 has way more hurdles compared to working with other major sports leagues like the NFL or MLB.Motorsports sponsorship has evolved and CPGs like Allegra are finding creative ways to justify the investment, even though getting into F1 has way more hurdles compared to working with other major sports leagues like the NFL or MLB. Read More