Retail (or commerce) media has been one of the most promising growth areas in digital advertising over the last few years. But you can’t have gold without a rush, and in this case, it means a rush of retailers trying to become ad networks, and a rush of vendors with all the tools to help them power up.Retail (or commerce) media has been one of the most promising growth areas in digital advertising over the last few years. But you can’t have gold without a rush, and in this case, it means a rush of retailers trying to become ad networks, and a rush of vendors with all the tools to help them power up. Read More