Food label granularity and working memory: effects on food choice in a randomized controlled trial

While prior research on front-of-package labels has focused on their design, the impact of their informational granularity—or level of detail—on consumer choice remains understudied. This study aimed to investiga…

​While prior research on front-of-package labels has focused on their design, the impact of their informational granularity—or level of detail—on consumer choice remains understudied. This study aimed to investiga… Read More