From the Idea to the Structural Model: Conceptual Research in Management Sciences is a methodological book that guides researchers in transforming an initial idea into a defensible structural model, especially under the SEM/PLS-SEM logic. The book explains how to move from a topic to a researchable phenomenon, from the problem to the structural question, from theory to variables, and from concepts to measurable constructs with indicators, hypotheses, and evaluation criteria. Its central contribution is to show that an SEM model does not begin with software but with a solid, coherent, and methodologically viable conceptual architecture.
The book also presents a progressive seven-chapter route: delimiting the idea, building the conceptual system, formulating variables and hypotheses, operationalizing constructs, evaluating the measurement model, conducting advanced structural analysis, and converting the model into a thesis, article, book chapter, or academic report.