Google Discover and WhatsApp Emerge as Traffic Opportunities for News Publishers, While Social Falls

If you are a U.S. news publisher, you likely know that your traffic from social media has fallen–the question is just how much. (Nieman Lab) Now, some publications have found a glimmer of hope elsewhere: WhatsApp, the world’s most popular messaging app. Late last year, the app introduced WhatsApp Channels, a kind of one-way broadcasting…If you are a U.S. news publisher, you likely know that your traffic from social media has fallen–the question is just how much. (Nieman Lab) Now, some publications have found a glimmer of hope elsewhere: WhatsApp, the world’s most popular messaging app. Late last year, the app introduced WhatsApp Channels, a kind of one-way broadcasting… Read More

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