Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative assets or the landing page, giving buyers more visibility into performance, four ad buyers told ADWEEK. Google announced in late October that it plans to roll…Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative assets or the landing page, giving buyers more visibility into performance, four ad buyers told ADWEEK. Google announced in late October that it plans to roll… Read More
