In VisitBritain’s Blockbuster Ad, a Popular Film Backdrop Is the Star of the Show

Great Britain is the backdrop for many films and TV shows, but it finally takes center stage in a blockbuster-style global campaign to lure visitors–and shift the island’s reputation. VisitBritain’s “Starring Great Britain,” created by agency Pablo, shows off the nation through a cinematic lens, drawing on moments from movies and shows including Succession, Harry…Great Britain is the backdrop for many films and TV shows, but it finally takes center stage in a blockbuster-style global campaign to lure visitors–and shift the island’s reputation. VisitBritain’s “Starring Great Britain,” created by agency Pablo, shows off the nation through a cinematic lens, drawing on moments from movies and shows including Succession, Harry… Read More

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