Infinite Reality Boosts Commerce Capabilities With Acquisition of Zappar for $45M

Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an “innovation company” that uses artificial intelligence, spatial computing, and other immersive technologies to power its solutions for commerce, community, and digital media. Infinite Reality said its acquisition of Zappar better positions it to reshape…Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an “innovation company” that uses artificial intelligence, spatial computing, and other immersive technologies to power its solutions for commerce, community, and digital media. Infinite Reality said its acquisition of Zappar better positions it to reshape… Read More

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