When ChatGPT arrived in late 2022, many companies scrambled to understand how this new variation of artificial intelligence could fit into their operations. But for Siddharth Taparia, CMO at Fortune 200 real estate company JLL, the potential was clear from the start. “I knew gen AI had tremendous potential,” Taparia said during ADWEEK’s Brandweek conference…When ChatGPT arrived in late 2022, many companies scrambled to understand how this new variation of artificial intelligence could fit into their operations. But for Siddharth Taparia, CMO at Fortune 200 real estate company JLL, the potential was clear from the start. “I knew gen AI had tremendous potential,” Taparia said during ADWEEK’s Brandweek conference… Read More
