For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates financial value for companies. Kantar’s latest research and development effort, which was conducted and published earlier this year, explored the commercial performance of brands. And…For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates financial value for companies. Kantar’s latest research and development effort, which was conducted and published earlier this year, explored the commercial performance of brands. And… Read More
