Mattel Apologizes For Scandalous Misprint on Wicked Dolls Packaging

Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film’s official website (WickedMovie.com). X (formerly Twitter) was flooded with images of the packaging error this past…Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film’s official website (WickedMovie.com). X (formerly Twitter) was flooded with images of the packaging error this past… Read More

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