Journal of Marketing, Volume 90, Issue 5, Page 77-98, September 2026.
Emotions are central to consumer communications, and extracting them from user-generated online content is crucial for marketers, given that such consumer opinions significantly shape brand perceptions, influence purchase decisions, and provide essential …Journal of Marketing, Volume 90, Issue 5, Page 77-98, September 2026. <br/>Emotions are central to consumer communications, and extracting them from user-generated online content is crucial for marketers, given that such consumer opinions significantly shape brand perceptions, influence purchase decisions, and provide essential … Read More