Journal of Marketing, Volume 90, Issue 5, Page 125-148, September 2026.
Novice art pricing is an understudied domain. Novice artists operate as microenterprises, making crucial price-setting decisions. Research shows that newcomers often risk overpricing or underpricing their work, and existing online tools offer basic, cost-…Journal of Marketing, Volume 90, Issue 5, Page 125-148, September 2026. <br/>Novice art pricing is an understudied domain. Novice artists operate as microenterprises, making crucial price-setting decisions. Research shows that newcomers often risk overpricing or underpricing their work, and existing online tools offer basic, cost-… Read More