Nespresso NA’s CEO and Top Marketer Reveal the Keys to Their Powerful Relationship

Green Goblin and Spider-Man. The Montagues and the Capulets. The CEO and their top marketer. Peaceful coexistence might seem like a pipe dream, but at least there’s a viable path forward for C-suite execs. Speaking at ADWEEK’s annual Brandweek conference in Phoenix, Ariz. on Tuesday, Nespresso’s North America CEO Alfonso Gonzalez Loeschen and vp of…Green Goblin and Spider-Man. The Montagues and the Capulets. The CEO and their top marketer. Peaceful coexistence might seem like a pipe dream, but at least there’s a viable path forward for C-suite execs. Speaking at ADWEEK’s annual Brandweek conference in Phoenix, Ariz. on Tuesday, Nespresso’s North America CEO Alfonso Gonzalez Loeschen and vp of… Read More

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