Progressive is Driving Impact By Leading With Humor and Heart

Whether it’s Flo’s bubbly personality and signature red lip or Dr. Rick’s deadpan advice for “un-becoming your parents,” Progressive Insurance’s creative strategy has led with humor at its core. Chief marketing officer (CMO) Remi Kent joined the insurance company in 2021, and three short years later, its stock price increased from $94.84 to $250.69 in…Whether it’s Flo’s bubbly personality and signature red lip or Dr. Rick’s deadpan advice for “un-becoming your parents,” Progressive Insurance’s creative strategy has led with humor at its core. Chief marketing officer (CMO) Remi Kent joined the insurance company in 2021, and three short years later, its stock price increased from $94.84 to $250.69 in… Read More

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