Journal of Marketing, Volume 90, Issue 5, Page 167-186, September 2026.
Despite research on clustering strategies in franchised systems, little is known about its impact on outlet survival during times of economic adversity. In this research, the authors identify two governance mechanisms used by franchisors that vary at a …Journal of Marketing, Volume 90, Issue 5, Page 167-186, September 2026. <br/>Despite research on clustering strategies in franchised systems, little is known about its impact on outlet survival during times of economic adversity. In this research, the authors identify two governance mechanisms used by franchisors that vary at a … Read More