Journal of Marketing, Volume 90, Issue 5, Page 99-124, September 2026.
The proliferation of broadband internet has sparked concerns about the future of brick-and-mortar retail. This article explores consumer behavior in the U.S. consumer packaged goods sector during broadband’s proliferation from 2004 to 2019. Using …Journal of Marketing, Volume 90, Issue 5, Page 99-124, September 2026. <br/>The proliferation of broadband internet has sparked concerns about the future of brick-and-mortar retail. This article explores consumer behavior in the U.S. consumer packaged goods sector during broadband’s proliferation from 2004 to 2019. Using … Read More