Journal of Marketing, Volume 90, Issue 6, Page 135-156, November 2026.
Millions of eligible lower-income people do not apply for government benefits. Increasing interest in applying for these benefits is a crucial concern for marketers and policymakers, as the underutilization of benefits limits their effectiveness. This …Journal of Marketing, Volume 90, Issue 6, Page 135-156, November 2026. <br/>Millions of eligible lower-income people do not apply for government benefits. Increasing interest in applying for these benefits is a crucial concern for marketers and policymakers, as the underutilization of benefits limits their effectiveness. This … Read More