Why Latinx Fans Demand Sports Marketing Beyond Hispanic Heritage Month

Hispanic and Latino sports fans already put up big viewership and sales figures. Brands and broadcasters just need to watch the scoreboard. Back in early September, during an event held amid the US Open tennis tournament in New York, Nielsen teamed with Latinos in Sports (LiS) to release a study on Hispanic and Latino fandom…Hispanic and Latino sports fans already put up big viewership and sales figures. Brands and broadcasters just need to watch the scoreboard. Back in early September, during an event held amid the US Open tennis tournament in New York, Nielsen teamed with Latinos in Sports (LiS) to release a study on Hispanic and Latino fandom… Read More

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