Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a performance guarantee for any qualified campaign that ran during a four-week window coinciding with the U.S. presidential election. Between Oct. 15 and Nov. 15, all…Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a performance guarantee for any qualified campaign that ran during a four-week window coinciding with the U.S. presidential election. Between Oct. 15 and Nov. 15, all… Read More
