The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million–before production costs. But in an era of fragmented attention spans and evolving viewing habits, brands don’t need a seven-figure ad buy to capitalize on Super Bowl buzz. Below, five industry experts shared…The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million–before production costs. But in an era of fragmented attention spans and evolving viewing habits, brands don’t need a seven-figure ad buy to capitalize on Super Bowl buzz. Below, five industry experts shared… Read More
