Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as…Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as… Read More
