Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Apple Exec Megan Imbres Is Peloton’s New CMO

Peloton has appointed Megan Imbres as its new chief marketing officer (CMO). It also promoted senior vice president of connected fitness software, Francis Shanahan, to chief technology officer, a newly […]Peloton has appointed Megan Imbres as its new chief marketing officer (CMO). It also promoted senior vice president of connected fitness software, Francis Shanahan, to

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Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV

A new Samba TV report found a 5% year-over-year decline in non-white talent in popular TV programming, dropping to 42% overall.A new Samba TV report found a 5% year-over-year decline in non-white talent in popular TV programming, dropping to 42% overall. Read More

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EXCLUSIVE: LePub Responds to Cannes Case Study Controversy With Disciplinary Action

LePub has taken disciplinary action after its Cannes Lions-winning case study was found to contain inaccuracies and lacked client approval, one of several scandals prompting the festival to introduce new integrity rules.LePub has taken disciplinary action after its Cannes Lions-winning case study was found to contain inaccuracies and lacked client approval, one of several scandals

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EXCLUSIVE: Warby Parker Hasn’t Had a CMO For More Than a Year

Warby Parker’s longtime chief marketing officer (CMO) Lori Krauss quietly stepped down from her role April, the brand confirmed to ADWEEK. Since then, the direct-to-consumer (DTC) eyewear brand’s marketing has […]Warby Parker’s longtime chief marketing officer (CMO) Lori Krauss quietly stepped down from her role April, the brand confirmed to ADWEEK. Since then, the direct-to-consumer

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Maguey y pulque: patrimonio cultural en Jiquipilco, Estado de México

El aprovechamiento del maguey y del pulque tiene origen prehispánico, sin embargo, a principios del siglo XXI su ocaso fue inminente por la competencia con otras bebidas, entre ellas, la cerveza. El objetivo es describir y caracterizar el maguey pulquero y dar a conocer la Feria del Pulque en Jiquipilco, Estado de México. Es una

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Why EA, SharkNinja, MSC Cruises, and Expensify Backed F1 The Movie’s Fictional Racing Team

Sponsoring a Formula One (F1) racing team is a costly endeavor.  Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from $500,000 to $70 million to […]Sponsoring a Formula One (F1) racing team is a costly endeavor.  Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from

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