AI capabilities driven sustainability: the effect of AI oriented- leadership and frugal innovation on firm sustainable performance
Purpose – This study aims to investigate the interplay between AI-capabilities and AI oriented leadership in eliciting sustainable performance. Specifically, this study submits that AI capabilities influence frugal innovation which in turn promotes firm sustainable performance. Moreover, the said relationship is moderated by AI-oriented leadership. Design/methodology/approach – This study used survey method to collect data […]




