Get ready to immerse yourself into your favorite Paramount+ series once again. The streaming service is bringing The Lodge back for a third year after reaching thousands of fans nationally over the past two years. The Lodge will give fans the chance to experience an elevated cabin setting that “evokes the warmth of home and…Get […]
Paramount+’s The Lodge Returns To Immerse Fans Into Popular TV Shows Read More »
Nearly half of all North American consumers feel that they’ve been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK. The findings highlight growing frustration with identity-based advertising and its reliance on personal data, (GumGum, as a contextual ad provider, obviously has some…Nearly
Half of Americans Have Felt Stereotyped by Targeted Ads, Study Finds Read More »
Nutrients, Vol. 17, Pages 668: Effects of 3-(4-Hydroxy-3-methoxyphenyl)propionic Acid on Regulating Oxidative Stress and Muscle Fiber Composition Nutrients doi: 10.3390/nu17040668 Authors: Yishan Tong Sihui Ma Riyo Awa Takashi Tagawa Yasuhiro Seki Tiehan Cao Haruki Kobori Katsuhiko Suzuki Background/Objectives: Our previous study demonstrated that 3-(4-hydroxy-3-methoxyphenyl)propionic acid (HMPA) administration improved grip strength and reduced blood urea nitrogen
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Turco spent two-and-a-half years at dairy alternative brand Oatly, before leaving last July for what he called “Me Time” on LinkedIn. Prior to Oatly, Turco was with Vox Media for more than five years, ascending to vice president…Longtime
Armando Turco Returns to Agencyland as President of Mojo Supermarket Read More »
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, TikTok dancer turned Broadway star Charli D’Amelio carried a cross-body container of CeraVe cream on her way…A
CeraVe Teams Up With SNL, Basketball, and Broadway Stars to Hype Its New Haircare Line Read More »
The Peter Gabriel song “Solsbury Hill”–written just after the vocalist departed the prog-rock band Genesis–has been a radio mainstay since its 1977 release. Its galloping 7/4 time and catchy guitar riff have blessed it with eternal pop life, casting it in countless movies and TV shows. And for those who’ve somehow never heard the tune,…The
Humane Society Unveils New Name, New Logo—and an Ad Starring Animal Puppets Read More »
Omaha Steaks didn’t pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and some cheeky physicality from star Matthew McConaughey. Execs at the food company, tipped off by their media monitoring tools,…Omaha
Omaha Steaks Turns Its Surprise Super Bowl Ad Cameo Into an Uber Eats Deal Read More »
The numbers: $741 million: Q4 revenue (compared with the DSP’s own earlier guidance of $756 million), a 22% increase YoY $2.4 billion: Full-year revenue, up 26% 26%: Amount its stock price fell per share in the minutes following the call High-40%: The amount of company revenue coming from video 5%: The amount of the DSP’s…The
The Trade Desk Misses Revenue Target For the First Time Due to Company ‘Missteps’ Read More »
Nutrients, Vol. 17, Pages 667: Preliminary Data on the Senolytic Effects of Agrimonia pilosa Ledeb. Extract Containing Agrimols for Immunosenescence in Middle-Aged Humans: A Randomized, Double-Blind, Placebo-Controlled, Parallel-Group Comparison Study Nutrients doi: 10.3390/nu17040667 Authors: Yoshiki Shimizu Shieri Shimodan Mariko Hayashida Misato Yazaki Tsuyoshi Sakurada Tomomichi Watanabe Yuri Ishii Yoshie Hirose Jiro Saito Sachiyuki Teramoto Objectives:
The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed to serve the marketing needs of luxury brands, co-chief executive Nick Van Sicklen told ADWEEK. North & Warren financed the acquisition with an unspecified amount of investment from the private equity firm Mountaingate, which closed…The
Media Agency North & Warren Acquires Events Firm Interluxe, Eyeing Luxury Budgets Read More »
