Mauricio Eberle Morales

When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.”  Instead, the ads, which promoted Euphoria actress […]When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.”  Instead, the

If you’re planning to play it cheeky, be sure your audience is in on the joke.If you’re planning to play it cheeky, be sure your audience is in on the joke. Read More

The AAF reveals the 2025 Advertising Hall of Achievement inductees, seven leaders under the age of 40 making notable industry contributions.The AAF reveals the 2025 Advertising Hall of Achievement inductees, seven leaders under the age of 40 making notable industry contributions. Read More

The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and […]The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue

Before anything hits traditional media, it must first pass the audience test on social.Before anything hits traditional media, it must first pass the audience test on social. Read More

The value of taking big swings instead of safe bunts.The value of taking big swings instead of safe bunts. Read More