Mauricio Eberle Morales

Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year’s Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs…Progressive […]

All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our pubic hair–but not Kiehl’s. The cosmetics brand has taken a reverse approach, going through elaborate means to restore pubic hair…All

Allen Media station WTVA in Tupelo Mississippi said that the station owner has reversed its decision to stop producing some weather forecasts locally and lay off staff. The NBC and ABC affiliate referenced community reaction to the original news that the station group would hub its weather forecasts in Atlanta and lay off meteorologists, saying,…Allen

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry Ellison, creator star MrBeast, tech CEOs, and others linked to the potential sale. At the heart of the issue are competing geopolitical interests,…The

SmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive OffSmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive Off Read More

Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other…Independent