Mauricio Eberle Morales

Sinclair said it has deals with select creditors to boost its liquidity and strengthen its balance sheet for the long-term, meaning the station group may be expecting the Trump administration to open the market up for more station acquisitions. Sinclair Television Group and certain affiliated entities have entered into a “transaction support agreement” or TSA…Sinclair

ICYMI: Influential, the largest influencer marketing firm in the world by revenue, was acquired by Publicis Groupe last summer. But in an alternate universe, founder and CEO Ryan Detert never mustered the confidence to follow his instincts and build the company. Through the nonprofit Big Brothers Big Sisters of America, Detert got the guidance and…ICYMI:

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

This is TVNewser’s basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first full week of 2025 included former President Jimmy Carter’s state funeral and the tragic Los Angeles wildfires. Both news…This

Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks just the second publicly-announced acquisition for The Trade Desk, which scooped up identity resolution technology provider AdBrain in October 2017. “In recent years, the digital…Programmatic

Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.–until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients’ media dollars….Brands

Reese’s has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese’s plans to run a 30-second ad, created again by agency Erich & Kallman, but has yet to share which product will be the focal…Reese’s