NBCU is looking for $8 million for a Super Bowl ad after initially asking for $7 million.NBCU is looking for $8 million for a Super Bowl ad after initially asking for $7 million. Read More
Exclusive: NBCU’s Super Bowl Ads Now Going for $8 Million Read More »
Sponsoring a Formula One (F1) racing team is a costly endeavor. Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from $500,000 to $70 million to […]Sponsoring a Formula One (F1) racing team is a costly endeavor. Per RTR, a sports marketing agency focused on motorsport sponsorship, brands spend anywhere from
The soft drink is courting Gen Z’s taste preferences.The soft drink is courting Gen Z’s taste preferences. Read More
Sprite Targets Spicy-Food Fans With Global Campaign Read More »
In an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and Instacart recently did, and Fetch, a shopping rewards platform, is uniquely poised to provide brands with more reach and measurability with consumers.In an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and Instacart recently did, and Fetch, a
Fetch Wants Brands to Be the ‘Center of Joy’ Read More »
Nutrients, Vol. 17, Pages 2291: Hydration Meets Regulation: Insights into Bicarbonate Mineral Water and Acid–Base Balance Nutrients doi: 10.3390/nu17142291 Authors: Katharina Mansouri Thierry Hanh Andreas Hahn Acid–base balance is critical to human health and can be significantly influenced by dietary choices. The Western diet, characterized by high meat and cheese consumption, induces excess acidity, highlighting
Snap is building out its North America sales division with three new hires as it looks to expand its advertising business.Snap is building out its North America sales division with three new hires as it looks to expand its advertising business. Read More
Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales Read More »
She’s worked at the station for nine years.She’s worked at the station for nine years. Read More
WCBS Moves Jessica Moore from Weekends to Weekdays Read More »
Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content.Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content. Read More
Cannes Lions Cracks Down on Award Manipulation With New Rules Read More »
In an unusual acquisition a younger AI company acquires a legacy firm, signaling broader shift in media landscape.In an unusual acquisition a younger AI company acquires a legacy firm, signaling broader shift in media landscape. Read More
Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement Read More »
Ulticam IQ a new line of AI powered security cameras designed for advanced features and affordabiUlticam IQ a new line of AI powered security cameras designed for advanced features and affordabi Read More
Ulticam IQ with Gemini on Google Cloud Read More »
