Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Retail Media in 2025: Google’s Big Bets, New Tech and More

Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details on the future of retail media and what to expect in 2025, from how AI is going to reshape the industry…Draw […]

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6 Top TikTok Alternatives for Creators

As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case, creators are migrating to other platforms like Triller and RedNote. Triller is trying to poach TikTokers with new tools. Chinese-owned RedNote has popped up seemingly overnight. And Snap launched an ad campaign highlighting why creators…As

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Watch David Lynch’s Most Memorable Commercials

Silencio, maestro. Oscar-nominated auteur David Lynch died Thursday at 78 years old. His family confirmed his passing in a Facebook post, writing: “There’s a big hole in the world now that he’s no longer with us. But, as he would say, ‘Keep your eye on the donut and not on the hole.’” In an interview…Silencio,

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After the Shooting Stops: Vets Talk About the Ripple Effects of Combat

Michael Petrou, NF ’18, on leading “In Their Own Voices,” an oral history project about the post-war lives of Canadian veterans. Two summers ago, I sat down with Alex Polowin, one of a quickly dwindling number of Second World War veterans, and asked him how he felt when the war ended. “Sad,” he told me. 

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New York’s Severance Pop-Up Is a Genius Tie-In to Season 2’s Plot

When Apple TV+ dropped a glass-walled cubicle into New York’s Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of the show’s stars appeared–in character. Instead of posing for selfies or signing autographs, they strolled into…When

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Donald Trump Wanted to Ban TikTok: Now Will He Be the One to Save It?

President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days to allow time for negotiating a sale of the application by Chinese parent company ByteDance, or some other alternative….President-elect

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How Triller’s CEO Plans to Poach TikTok Creators

As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube’s Shorts and Instagram’s Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first…As

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Dotdash Meredith Lays Off 143 Staff, Citing a Shifting Media Landscape

The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple…The

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Rokt Closes $335 Million Secondary Transaction and Merges With mParticle

Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy’s and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology…Rokt

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Worried Sick About TikTok’s Looming Fate? Here Are Three Reasons to Chill Out.

As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as Sunday. For some TikTokers–hugely popular influencers especially–the end of the app might feel like Armageddon, simply because similar video-sharing…As

Worried Sick About TikTok’s Looming Fate? Here Are Three Reasons to Chill Out. Read More »

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