Tuesday, May 13 Evening Cable News Ratings: The Briefing with Jen Psaki Begins Week 2 in 4th Place on MSNBC
The Briefing finished under the million-viewer mark.The Briefing finished under the million-viewer mark. Read More
EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation
Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. Read
EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation Read More »
Open gyms and physical activity in a university setting: A mixed-methods study from Varanasi, India
The prevalence of physical inactivity in India is estimated to be 34%; the highest prevalence in South Asian countries. Physical inactivity has increased the risk of non-communicable diseases among urban India… The prevalence of physical inactivity in India is estimated to be 34%; the highest prevalence in South Asian countries. Physical inactivity has increased the
Chase’s Ad Business Drove $12B in Customer Spend Last Year
The bank has increased its offers by 31% year-over-year.The bank has increased its offers by 31% year-over-year. Read More
Chase’s Ad Business Drove $12B in Customer Spend Last Year Read More »
McDonald’s, Olipop, and Nissan Dish on Their Buzziest Brand Collabs
ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened at the event in New […]ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened
McDonald’s, Olipop, and Nissan Dish on Their Buzziest Brand Collabs Read More »
Kantar: Apple is the World’s Most Valuable Brand at $10.7 Trillion
Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term business growth.Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to
Kantar: Apple is the World’s Most Valuable Brand at $10.7 Trillion Read More »
Madwell Cofounder Chris Sojka Drops Diss Track Targeting Ex-Partner’s New Venture
Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie. Read
Madwell Cofounder Chris Sojka Drops Diss Track Targeting Ex-Partner’s New Venture Read More »
NBCU Ad Chief Talks Michael Jordan, Versant, and Being Roasted by Jimmy Kimmel
NBCU’s Mark Marshall says that being in the rafters of Radio City Music Hall for the upfront wasn’t his pitch.NBCU’s Mark Marshall says that being in the rafters of Radio City Music Hall for the upfront wasn’t his pitch. Read More
NBCU Ad Chief Talks Michael Jordan, Versant, and Being Roasted by Jimmy Kimmel Read More »
‘Tariffs Will Result in Higher Prices:’ Walmart to Increase Prices, CEO Says During Earnings
The retailer’s global ad business grew by 50%.The retailer’s global ad business grew by 50%. Read More
The Wall Street Journal Adds 2 More Paid Membership Programs, Driving Reader Revenue
The publisher is expanding its investment in its membership councils, whose annual dues are a hefty source of reader revenue.The publisher is expanding its investment in its membership councils, whose annual dues are a hefty source of reader revenue. Read More
The Wall Street Journal Adds 2 More Paid Membership Programs, Driving Reader Revenue Read More »