Mauricio Eberle Morales

The start of daylight saving time may have negatively affected the evening newscasts. Viewership declined in total viewers and the Adults 25-54 demo when the clocks fell back one hour during the week of March 10. Additional hours of daylight in the evening present more outdoor opportunities, which could have resulted in lower tune-in numbers…The […]

ABC News’ Good Morning America remained America’s most-watched morning show for the second consecutive week. GMA expanded its total viewer lead over NBC News’ Today to 77,000, easily solidifying its win for the week of March 10. Unfortunately, all three morning shows posted lower numbers in total viewers and the advertiser-coveted demo of Adults 25-54,…ABC

Unilever’s chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots–and saving time and money in the process. Today (March 18), the exec said at Nvidia’s GTC Summit that the CPG giant has been experimenting with NVIDIA Omniverse tech on brands including Dove, Vaseline,…Unilever’s

WRTV anchor Marc Mullins is out after cuts at the Scripps owned Indianapolis ABC affiliate. He announced the new on social media and hinted that others had also been cut. “WRTV informed me earlier this month it is eliminating my position, along with others, as the station’s parent company makes some staff reductions,” Mullins wrote…WRTV

In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands. Josh explains why building emotional connections is now just as important as product…In

To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called “Kegs for Pregs.” Kylie Kelce, whose popular new podcast rivals Joe Rogan’s show, is expecting her fourth daughter with husband-retired…To

As we celebrate Women’s History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in “tech bro” culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We’ve spent years watching the…As