Mauricio Eberle Morales

There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News’ most-watched show. The Rachel Maddow Show was MSNBC’s top show, and on CNN, the 10 p.m. ET show, CNN NewsNight with Abby Phillip, led the network in the demo. 25-54 Demographic (Live+SD x 1,000)…There

Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen three straight weeks of declines in total viewers and the Adults 25-54 demo since its January debut. The show initially favored long-form…Top

X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X’s proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. “Prefill with Grok” is a new creation tool for…X

Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand’s image and design. He will kick off his appointment with a “Blacked Out Collection,” a redesign of Ray-Ban’s iconic sunglasses shapes with a new ultra-black…Ray-Ban

Fox News’ The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC’s The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on CNN, it was the 5 p.m. edition of The Lead with Jake Tapper winning in total viewers and…Fox

After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have “mutually agreed” to end their broadcast rights deal with three years left to go. While MLB and the sports network have been paired in one form or another since 1990, their current deal was supposed to extend…After