Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to […]

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StackAdapt Drops Minimum Spend Commitment for ChatGPT Ads

The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad businessThe move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business Read More

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This Is How You, Yes YOU, Can Finally Get Started With Social Media Video

We need more journalists producing great social media videos. Good news: You only need your smartphone and to follow a few easy steps. I always thought I was too late for social media. I’m a science journalist by training, a news anchor, a documentary producer. For many years, I worked for the biggest public and

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Didactic strategy for improving reading comprehension and critical thinking in high school

This research aimed to design a methodological proposal to strengthen reading comprehension and critical thinking among first and second-year high school students at the “Vicente Fierro” Educational Unit in Tulcán. The primary issue identified was that students struggle to move beyond literal reading levels, exhibiting a passive stance and significant limitations in reflective argumentation. Methodologically,

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Strength training for functional balance in older adults at the Sara Espíndola Geriatric Center

Strength training in older adults constitutes a physical intervention strategy aimed at improving functional balance, body stability, and fall prevention during the aging process. The objective of this study was to analyze the effects of a strength training program on functional balance in older adults aged 65 to 75 years from the Sara Espíndola Geriatric

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Artificial intelligence in ecuadorian higher education: adoption, perceptions and pedagogical transformation

The study analyzed the integration of artificial intelligence in higher education, considering adoption processes, pedagogical implications, and institutional challenges associated with its implementation. An integrative literature review with a qualitative exploratory approach was conducted based on scientific publications retrieved from Google Scholar between 2021 and 2025. The initial search identified 30 documents and, after applying

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Evaluation Criteria and Graduate Profile in the Training of Sports Educators

Evaluation in higher education constitutes a key process for ensuring coherence between the graduate profile and the competencies developed during professional training. The objective of the study was to analyze the coherence between the evaluation criteria and instruments used by teachers and the competencies established in the graduate profile of the Physical Activity and Sports

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Human Rights Education in Ecuadorian Universities: Analysis of Its Curricular Integration and Educational Scope

Latin American higher education faces tensions arising from educational commodification, technocratic rationality, and the weakening of humanistic foundations. In Ecuador, although the Constitution and the Organic Law of Higher Education (LOES) recognize education grounded in human rights, fragmented curricular processes oriented toward technical competencies persist. The objective of the study was to analyze the formative

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Horizon Media Builds the Plumbing for Agentic Ad Buying

Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by

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