Amazon wants a bigger piece of TV ad dollars that are going programmatic. The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments–year-long TV budgets that are…Amazon
Old-style newspaper boxes flank the entrance. From beyond them comes the smell of ink and newsprint. When the presses roll, the floor vibrates. The building that houses the Portland Press Herald seems a throwback to journalism’s heyday. In fact, it’s part of a case study of the industry’s potential future. What happens when the outlets
Most News Outlets in Maine Are Now Nonprofit Read More »
Back in October, Saucony’s chief marketing officer (CMO) Joy Allen-Altimare told ADWEEK she wanted to bridge the gap between performance and lifestyle. Now, five months on, the exec is spearheading a campaign that does just that: “Run as One.” The new initiative debuts with a fast-paced, 30-second campaign film highlighting running as a communal experience….Back
Saucony Shifts Strategy to Focus on Community and Connection Read More »
Stagwell agency GALE has named Andrew Noel as its new global chief executive officer (CEO) and Sophia Zhang as its North America CEO, it exclusively shared with ADWEEK. The longtime execs succeed founder and CEO Brad Simms, who informed GALE’s staff last month that he will retire. The transition is effective immediately. Simms founded GALE…Stagwell
Andrew Noel and Sophia Zhang to Succeed Brad Simms at GALE Read More »
This paper examines the complex relationship between breastfeeding duration and the incidence of autism spectrum disorders (ASDs), focusing on identifying the most beneficial weaning period and its subsequent … This paper examines the complex relationship between breastfeeding duration and the incidence of autism spectrum disorders (ASDs), focusing on identifying the most beneficial weaning period and
Research on the distribution and association of depression with tobacco consumption among young population is commonly prioritised in India, while studies on tobacco use among middle-aged (45–59 years) and eld… Research on the distribution and association of depression with tobacco consumption among young population is commonly prioritised in India, while studies on tobacco use among
There is always activity in the chief marketing executive (CMO) role, and some big moves have been made over the last 12 months. Where OpenAI hired its first marketing chief, other brands such as Starbucks, Adobe, and McDonald’s said goodbye to execs and either promoted or welcomed new ones in their place. There have also…There
From Burger King to Bumble, These Brands are Currently Without a CMO Read More »
Nutrients, Vol. 17, Pages 899: Baby-Led Weaning vs. Traditional Complementary Feeding—Differences in Feeding Practices Among Polish Children Aged 6–36 Months—A Cross-Sectional Study Nutrients doi: 10.3390/nu17050899 Authors: Agnieszka Białek-Dratwa Kinga Dawid Wiktoria Staśkiewicz-Bartecka Agata Kiciak Oskar Kowalski Complementary feeding involves introducing additional foods to a child’s diet, influenced by the child’s age, developmental stage, and skills,
It turns out that Gen Z is often just as anxious about artificial intelligence booting them from a job as many other people. One of the most common assumptions made in corporate America over the last quarter century is that “digital natives”–a term coined by educator Marc Prensky in 2001–are inherently comfortable with digital technology….It
Nutrients, Vol. 17, Pages 898: Exploring Antioxidant Properties of Standardized Extracts from Medicinal Plants Approved by the Thai FDA for Dietary Supplementation Nutrients doi: 10.3390/nu17050898 Authors: Surasak Limsuwan Nurulhusna Awaeloh Pinanong Na-Phatthalung Thammarat Kaewmanee Sasitorn Chusri Background/Objectives: There is a growing interest in plant-derived antioxidants as functional food ingredients, given their potential to address oxidative
