Mauricio Eberle Morales

Coffee Mate is launching its first Super Bowl ad, and it’s tapped a musical icon that’s sure to impress you… much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand’s “Foam Diva” commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news…Coffee

Viewers tuning into Monday’s edition of the CBS Evening News will be greeted by a reimagined broadcast that returns to the newscast’s New York roots–with a new ensemble team of journalists. In place of Norah O’Donnell, John Dickerson and Maurice DuBois will be co-anchoring the Evening News out of the famed Studio 47 within CBS…Viewers

The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts. The 2020 murder of George Floyd in Minneapolis, where Target is headquartered, spurred the company to set goals of spending more than $2 billion with Black-owned businesses by 2025 and boosting…The

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon’s demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping, browsing, and streaming signals and then optimizes ad buys across streaming TV and online video to target an audience who is most…Amazon

Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz–and way more bang for your buck–by skirting the live broadcast? Many brands this year are forgoing the traditional Super Bowl ad buy and taking their shows on the road with experiential activations around the Big Game that…Why

Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast’s premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the…Meet

A horse walks into a bar. No, he literally does in Budweiser’s Super Bowl 59 ad. After its Big Game teaser revealed the brand’s full-length campaign would feature its smallest Super Bowl star in over a decade, Budweiser unveiled “First Delivery” on Monday, a 90-second spot starring a baby Clydesdale horse. Budweiser’s leading man is…A