Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Sports Marketing Is About Memorable Moments, Not Brand Awareness

This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but

Sports Marketing Is About Memorable Moments, Not Brand Awareness Read More »

When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a

When Past Purchases Aren’t Enough Anymore Read More »

Rethinking Audience Strategy for an Unpredictable Consumer

This post was created in partnership with GroundTruth  Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]This post was created in partnership with GroundTruth  Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House

Rethinking Audience Strategy for an Unpredictable Consumer Read More »

The Campaign That Listened Before It Launched

This post was created in partnership with Collectively  The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The […]This post was created in partnership with Collectively  The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled

The Campaign That Listened Before It Launched Read More »

Seeing Beyond GLP‐1: A Systems View of Sustainable Obesity Care

ABSTRACT Introduction Glucagon-like peptide-1 (GLP-1) receptor agonists represent a major therapeutic advancement, producing substantial weight loss and rapidly reshaping clinical practice, commercial markets, and policy discussions. Their accelerating adoption, however, is unfolding alongside decades of public health progress to address the complex drivers of obesity. Without integration into a broader systems-based approach, growing reliance on

Seeing Beyond GLP‐1: A Systems View of Sustainable Obesity Care Read More »

Venezuelan Election Operation Among ‘Good’ Grand Prix Winners on Cannes Lions 2026 Day 5

Cannes Lions announces the winners across its awards for good track, including Glass, Sustainable Development Goals and Grand Prix For Good.Cannes Lions announces the winners across its awards for good track, including Glass, Sustainable Development Goals and Grand Prix For Good. Read More

Venezuelan Election Operation Among ‘Good’ Grand Prix Winners on Cannes Lions 2026 Day 5 Read More »

Suncorp’s Climate-Proofing Platform for Homes Wins Cannes Lions Titanium Grand Prix

Suncorp’s digital platform helping homeowners climate-proof their properties won the Dan Wieden Titanium Grand Prix at Cannes Lions.Suncorp’s digital platform helping homeowners climate-proof their properties won the Dan Wieden Titanium Grand Prix at Cannes Lions. Read More

Suncorp’s Climate-Proofing Platform for Homes Wins Cannes Lions Titanium Grand Prix Read More »