Gestionar la reputación exige observar el rastro digital, pero también comprender qué ocurre detrás de él La entrada Agencia de reputación digital para proteger una marca se publicó primero en Marketing Directo. Gestionar la reputación exige observar el rastro digital, pero también comprender qué ocurre detrás de él La entrada Agencia de reputación digital para […]
Agencia de reputación digital para proteger una marca Read More »
Desarrollado en colaboración con Marvel Games y Sony Interactive Entertainment, Marvel: Lobezno es uno de los juegos más esperados de 2026 La entrada Lobezno toma las calles para su lanzamiento en PS5 se publicó primero en Marketing Directo. Desarrollado en colaboración con Marvel Games y Sony Interactive Entertainment, Marvel: Lobezno es uno de los juegos
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Friday’s uproar over Converse’s ad that some likened to Ku Klux Klan iconography followed what’s become a standard pattern: the hasty apology, the takedown, and the promise of remediation. “We […]Friday’s uproar over Converse’s ad that some likened to Ku Klux Klan iconography followed what’s become a standard pattern: the hasty apology, the takedown, and
Brands Keep Greenlighting Ads That Many Find Racially Insensitive Read More »
Obele Brown-West said her feedback is already being processed into agency changeObele Brown-West said her feedback is already being processed into agency change Read More
Folklore Hires Colle McVoy President to Lead Agency Into the Future Read More »
How could such a massive global breakdown happen? Let’s start by counting the borders.How could such a massive global breakdown happen? Let’s start by counting the borders. Read More
Too Many Cooks Spoiled Converse’s Global Ad Rollout Read More »
Chase marks Scream’s anniversary with a comedic spoof bringing back original star Drew Barrymore.Chase marks Scream’s anniversary with a comedic spoof bringing back original star Drew Barrymore. Read More
Chase Brings Back Drew Barrymore For a Scream Spoof Ahead of Movie’s 30th Anniversary Read More »
Step back from the heat for a second. Nobody seriously thought, for even a moment, that a Korean photographer shooting a Korean pop star for the Korean market was evoking the Klan.Step back from the heat for a second. Nobody seriously thought, for even a moment, that a Korean photographer shooting a Korean pop star
From Converse to Ed Sheeran, Let’s End These Tedious Apology Tours Read More »
Cerveza Andina Light lanza ‘Champetúa’, una edición especial que rinde tributo a la Champeta Cartagenera y su declaratoria como Patrimonio Cultural Inmaterial de la Nación.Cerveza Andina Light lanza ‘Champetúa’, una edición especial que rinde tributo a la Champeta Cartagenera y su declaratoria como Patrimonio Cultural Inmaterial de la Nación. Read More
Cerveza Andina Light lanza ‘Champetúa’, su homenaje a la Champeta Read More »
Behind the scenes of Bacardi’s big brand integration at the 2026 MTV Video Music Awards.Behind the scenes of Bacardi’s big brand integration at the 2026 MTV Video Music Awards. Read More
VMAs Brings Back the Best Dance Category, and You Can Thank Bacardi Read More »
Gone are the days when DTCs went it alone. Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores.Gone are the days when DTCs went it alone. Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores. Read More
Direct-to-Consumer Brands Rebuild Their Playbooks Around Retailers Read More »
