The PepsiCo company pulls off the stunt to showcase how fresh its chips can be.The PepsiCo company pulls off the stunt to showcase how fresh its chips can be. Read More
Lay’s Super Bowl Ad Tries to Give Away 100,000 Bags of Free Chips Read More »
Get up offa that thing!Get up offa that thing! Read More
Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad Read More »
The ad was not produced specially for the Big Game, but is part of an ongoing campaign promoting Copilot.The ad was not produced specially for the Big Game, but is part of an ongoing campaign promoting Copilot. Read More
Microsoft Flexes AI Capabilities in Football-Centric Super Bowl Ad—But It’s Not New Read More »
OpenAI used the Super Bowl to sell Codex, its coding tool, by leaning on curiosity and creation.OpenAI used the Super Bowl to sell Codex, its coding tool, by leaning on curiosity and creation. Read More
Creatives React: OpenAI’s Codex Pitch Hasn’t Convinced the Ad Industry Read More »
Ad veterans have mixed feelings about how well the narrative fit the message.Ad veterans have mixed feelings about how well the narrative fit the message. Read More
Creatives React: ‘He Gets Us’ Brings a ‘Flawlessly Executed’ Spot to Its 4th Super Bowl Read More »
The ad effectively elicits a desire for ‘less,’ but fails to connect to its central message.The ad effectively elicits a desire for ‘less,’ but fails to connect to its central message. Read More
Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration Read More
Super Bowl Hot Take: Hims & Hers Shows Nerve When Most Brands are Backing Down Read More »
Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show. Read More
From SZA to Cardi B, Ulta Crashes the Super Bowl Halftime Show for the Second Year Read More »
Some advertising creatives thought the ad was funny and playful, others were left unsatisfiedSome advertising creatives thought the ad was funny and playful, others were left unsatisfied Read More
Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad Read More »
The spot, which highlights its Search Party for Dogs feature, overcomplicates a powerful narrative.The spot, which highlights its Search Party for Dogs feature, overcomplicates a powerful narrative. Read More
Super Bowl Hot Take: Ring Finds Lost Dogs, But Its Ad Loses the Plot Read More »
