CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift.CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift. Read More
Some Unilever Brands Are Going All in on Social Marketing Read More »
This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future of TV looks a little […]This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future
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This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, […]This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly
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This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with […]This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes
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This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it
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One of the biggest concerns people had when talk started about regulating AI was whether the government was going to require developers to get permission before releasing new models. This executive order takes a different approach. Instead of creating another layer of bureaucracy, it establishes a vOne of the biggest concerns people had when talk
AI Executive Order aims to balance security and innovation Read More »
This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’ Read More
As AI’s Novelty Fades, Cannes Lions’ Winners Point to What’s Next Read More »
Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans. Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox,
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He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the “wholesale slaughter of people” is overHe’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the “wholesale slaughter of people” is over Read More
John Wren on the Hunt: Omnicom CEO Reveals What He’s Selling Soon and What’s Coming Next Read More »
Cómo la expansión de la hegemonía erosionó las reglas que decía defender Alejandra López de Alba G. Junio 2026 De la sección Opiniones Oportunas del Consejo Mexicano de Asuntos Internacionales Hay fechas que tranquilizan porque ordenan el caos y ofrecen la ilusión de una ruptura nítida. Decir que la erosión del llamado “orden internacional basado en reglas” comenzó
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