In addition to agentic standards, WPP Media is developing its own buying agent for video.In addition to agentic standards, WPP Media is developing its own buying agent for video. Read More
WPP Teams With Disney, Netflix, Fox, and More on Agentic Video Standards Read More »
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to
Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots. Read More
Instacart Teases the 3 Ad Formats Coming to Its AI Shopping Assistant Read More »
The multiyear strategic agreement will put AWS’ agentic AI tools in the hands of WPP’s business transformation expertsThe multiyear strategic agreement will put AWS’ agentic AI tools in the hands of WPP’s business transformation experts Read More
WPP Enterprise Solutions and AWS Team Up on Agentic Transformation Read More »
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad businessThe move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business Read More
StackAdapt Drops Minimum Spend Commitment for ChatGPT Ads Read More »
We need more journalists producing great social media videos. Good news: You only need your smartphone and to follow a few easy steps. I always thought I was too late for social media. I’m a science journalist by training, a news anchor, a documentary producer. For many years, I worked for the biggest public and
This Is How You, Yes YOU, Can Finally Get Started With Social Media Video Read More »
Strength training in older adults constitutes a physical intervention strategy aimed at improving functional balance, body stability, and fall prevention during the aging process. The objective of this study was to analyze the effects of a strength training program on functional balance in older adults aged 65 to 75 years from the Sara Espíndola Geriatric
This research aimed to design a methodological proposal to strengthen reading comprehension and critical thinking among first and second-year high school students at the “Vicente Fierro” Educational Unit in Tulcán. The primary issue identified was that students struggle to move beyond literal reading levels, exhibiting a passive stance and significant limitations in reflective argumentation. Methodologically,
Evaluation in higher education constitutes a key process for ensuring coherence between the graduate profile and the competencies developed during professional training. The objective of the study was to analyze the coherence between the evaluation criteria and instruments used by teachers and the competencies established in the graduate profile of the Physical Activity and Sports
Evaluation Criteria and Graduate Profile in the Training of Sports Educators Read More »
The study analyzed the integration of artificial intelligence in higher education, considering adoption processes, pedagogical implications, and institutional challenges associated with its implementation. An integrative literature review with a qualitative exploratory approach was conducted based on scientific publications retrieved from Google Scholar between 2021 and 2025. The initial search identified 30 documents and, after applying
