Mauricio Eberle Morales

Most Super Bowl viewers expect to see ads for beer, snacks, and trucks. And Sunday’s game delivered on all the usual commercial fronts. But in 2025, a somewhat more surprising trend emerged: pharmaceutical advertisers went big for the Big Game. Novartis shelled out millions for its first Super Bowl ad, which playfully shined a spotlight…Most […]

The best part of the Super Bowl isn’t the wings, the nachos, the halftime show, or even the football itself–it’s talking about the commercials. Well, advertising professionals think so, anyway. The day after the Big Game, ADWEEK asked creative leaders to weigh in on their favorite ads. We share their picks below. Budweiser Budweiser’s Clydesdale…The

There’s a difference between employing a winning Super Bowl formula and producing a formulaic ad, and Bosch may not like the side of the fridge where Mark Fitzloff has shelved it. Founder of Portland, Oregon-based creative firm Opinionated, Fitzloff gives Bosch and its agency partners at Droga5 credit for “doing their homework” and figuring out…There’s

Novartis wanted viewer attention on Super Bowl night, and that’s exactly what it got it. During Sunday’s game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, “Your Attention, Please,” that focused on breast health by featuring–what else–breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in…Novartis

At ADWEEK, it’s sometimes hard to remember that there’s an entire sports contest going on during advertising’s biggest night of the year. But from our vantage point, the football team from Kansas City wasn’t the only group of losers–there were ads that flopped, celebs that just weren’t funny, and longstanding trends that dropped off this…At

Super Bowl 59 delivered more than just a lopsided game–it also became a meme goldmine. From Kendrick Lamar’s headline-grabbing halftime performance to surprise celebrity appearances, both the action on the field and in the commercials provided endless fodder for the internet to feast on. Here’s a roundup of the most meme-able moments from Sunday’s Super…Super

Once upon a time, movie stars only made Super Bowl ad appearances in Big Game trailers. These days, they’re too busy hawking commercial products to advertise, you know… movies. That’s why the movie studios that did fork over $8 million for Super Bowl airtime put the focus on characters and franchises that had a track…Once

Super Bowl 59 is over and the Philadelphia Eagles are back at the top of the NFL summit. The team’s 40-22 victory against the Kansas City Chiefs came and went, but — like all big pop culture moments — it didn’t leave the internet unscathed. As ever, brands were quick to rattle off jokes in…Super

THE AD: In “Act Like You Know,” GoDaddy’s first Super Bowl spot in 8 years, The Shield actor Walton Goggins plays a series of brazenly overconfident characters–a detective without a clue, a racecar driver with no sense of direction–before facing his most daunting (and realest) role yet: small business owner. Luckily, GoDaddy Airo, the company’s…THE