Mauricio Eberle Morales

THE AD: Nerds’ Super Bowl ad opens with country singer Shaboozey leading a brass band of Nerds Gummy Clusters through the French Quarter in New Orleans as they play Louis Armstrong’s “Wonderful World.” As the brass band continues its march, Shaboozey’s demin outfit transforms into Mardi Gras colors of purple, yellow, and green, and the…THE […]

Ferrara Candy-owned brand Nerds is bringing its gummy clusters back to the Big Game for the second year in a row with the help of country artist Shaboozey. The chewy snacks take center stage in the colorful ad as band members of a New Orleans-style second-line band. Shaboozey brings a contemporary twist to Louis Armstrong’s…Ferrara

Walking around New Orleans in the days before Super Bowl 59, it was impossible to avoid the way that the sporting event has transformed the city. Brands took over restaurants and parking lots, plastered and projected ads onto the sides of buildings, hosted karaoke on sidewalks, and passed out oh-so-many free products. I’ve been covering…Walking

Yahoo didn’t just get Bill Murray for a Super Bowl ad. It basically rented his services for halftime. For its interactive campaign “Email Bill,” Yahoo recruited Murray for a 15-second commercial, a multi-part short story based on Murray’s photos and videos, and a “BillCam” livestream on Yahoo.com and Yahoo Sports. The campaign launched with the…Yahoo

OpenAI made its Super Bowl debut with a 60-second spot positioning ChatGPT as the next major leap in human innovation. Airing during the second quarter of Super Bowl 59, the ad titled “The Intelligence Age” draws a throughline from humanity’s greatest inventions–fire, airplanes, television–to ChatGPT, which it presents as the next disruptive technology. The spot…OpenAI

THE AD: It’s got all the ingredients for homeland pride and warm and fuzzy feels: a small girl on a farm, lovingly nurturing a potato to grow, bonding with her father, set to the folksy “All I Want Is You” from the 2007 coming of age comedy Juno. But it wasn’t the original idea. MY…THE

THE AD: What starts out as a seemingly spirited continuation of the Fast & Furious franchise, with Vin Diesel at the wheel of a convertible Camaro muscle car and Michelle Rodriguez in the passenger seat, quickly slows down after Rodriguez pulls out a Haagen-Dazs ice cream bar. Smokey Robinson’s “Cruisin’” plays as the two slow…THE

Taco Bell’s return to the Super Bowl is filled with “a bunch of randos”–also known as several hundred die-hard fans–who landed in the commercial by hitting the fast feeder’s drive-thru windows. But the 30-second spot, airing during the third quarter, doesn’t entirely abandon the brand’s celebrity heritage. Longtime collaborators LeBron James and Doja Cat make…Taco

THE AD: Someone is throwing a “lame” yard party in what appears to be America’s least diverse neighborhood. But don’t worry, the “Big Men on the Cul-de-sac” — comedian Shane Gillis, musician Post Malone, and quarterback Peyton Manning — are here to sort things out. To do so, they’ve brought cannons stacked with Bud Light…THE

Coffee Mate is a first-time advertiser in the Super Bowl this year, and the company took both an absurd and a nostalgic approach to its debut spot. The commercial, which was created by Wieden Kennedy New York, features a young man who tries out the non-dairy creamer brand and gets transported to a world featuring…Coffee