THE AD: Like Tubi’s infamous 2023 Super Bowl spot, Duracell’s 2025 ad does not immediately appear to be a commercial. Instead, the creative shows Fox NFL analysts Tom Brady and Kevin Burkhardt standing in the commentators’ booth, with Brady about to offer his thoughts on the first-half performance of the two teams. Then Brady appears…THE […]
THE AD: Hellmann’s enlisted Billy Crystal and Meg Ryan to revive their roles as Harry Burns and Sally Albright in the 1989 rom-com When Harry Met Sally. But Sydney Sweeney delivers the famous line at the end, bringing Gen Z in on the pop culture reference that’s well before their time. MY HOT TAKE: Hellmann’s…THE
THE AD: In Ram’s 60-second Super Bowl ad, Glenn Powell does his own spin on Goldilocks and the Three Bears, trying out the Ram Charger 1500, the new Ram 2500 Rebel Heavy Duty, and the Ram 1500 RHO to find the truck that’s “just right” for him. During the ad, directed by David Leitch (John…THE
Super Bowl Instant Replay: Glen Powell Punches a Dragon Because Trucks! Read More »
Did Disney+’s Super Bowl ad make viewers happy by taking away their Joy? In Disney+’s 30-second Big Game ad, “What If,” which premiered ahead of the second quarter, the streamer erases its history, removing Joy from Inside Out, R2-D2 from Star Wars, and Ayo Edebiri and Jeremy Allen White from a scene in The Bear….Did
Creatives React: Disney+ Super Bowl Ad Is a Lot to Bear Read More »
THE AD: In the male-dominated Super Bowl, Nike’s “So Win” shifts the spotlight to women athletes who are changing the game in their respective sports. With a voiceover by rapper Doechii, the film addresses the fact that female athletes-and women generally-are always told what they can’t or shouldn’t do. In true Nike style, the brand…THE
Super Bowl Instant Replay: Nike Made the Best Big Game Ad of the Year Read More »
THE AD: A party runs out of Pringles. Actor Adam Brody calls for help by blowing into an empty chip can like a conch shell. Upon hearing the sound of distress, the famously bushy mustaches of actor Nick Offerman, NBA player James Harden, and Kansas City Chiefs coach Andy Reid detach from their respective faces…THE
Super Bowl Instant Replay: Pringles Goes Big on Stupid Idea—And it Works Read More »
THE AD: Budweiser’s “First Delivery” is a 90-second spot starring a baby Clydesdale horse. The real foal from the brand’s Warm Springs Ranch in Boonville, MO, yearns to join the iconic “hitch” (team of horses) on a Budweiser beer delivery. Sadly, he’s not old enough just yet. But his determination and courage see him make…THE
Super Bowl Instant Replay: Budweiser’s Clydesdale Foal Is a Cute Crowdpleaser Read More »
THE AD: T-Mobile announced a new beta program with Elon Musk-owned Starling that will use satellites to map dead zones of the U.S. MY TAKE: T-Mobile’s Super Bowl ads in recent years have been chock-full of celebrities. The telco even spoofs itself with its love of celebrities. Last year’s ad showed audition tapes of celebs…THE
Super Bowl Instant Replay: Celeb Cameos are Sorely Missed in T-Mobile’s Starlink Ad Read More »
T-Mobile is traveling to space in its Super Bowl 59 ad. The wireless carrier’s 60-second Super Bowl ad, called “A New Era in Connectivity,” will air during the first quarter. The spot promotes its partnership with Elon Musk’s Starlink on a new service that allows people in unreachable places to access cell phone towers. Starlink,…T-Mobile
T-Mobile Ditches Celebrities for Space at Super Bowl 59 Read More »
THE AD: Following the Super Bowl ad trope, Meta’s two flashy spots lean into celeb power–two Avengers, a Kardashian… and a $6 million banana. In the first ad, Chris Hemsworth and Chris Pratt perambulate through Kris Jenner’s art collection asking Meta’s Ray-Ban smart glasses questions like, “Hey Meta, what’s this?” while gazing at Maurizio Cattelan’s…THE
