Mauricio Eberle Morales

THE AD: Homes.com had two 30-second spots during Super Bowl 59. They were directed by Taika Waititi and starred Dan Levy, Heidi Gardner, and Morgan Freeman. The first spot featured Levy and Gardner reprising their roles as Homes.com’s owner and top sales executive, respectively, and doing their best to convince their corporate lawyer to let…THE […]

President Donald Trump is the first U.S. sitting president to attend the Super Bowl. And the United States Secret Service is trying to make a splash around his attendance by kicking off a new recruitment effort. A 60-second video titled “A History of Protection” pieces together scenes like John F. Kennedy’s inaugural speech from 1961,…President

THE AD: You’ve heard of the Suicide Squad? Meet the Thunderbolts, the Marvel Cinematic Universe’s own team of villains. Assembled from previous Marvel phases, the crew includes Yelena Belova aka the other Black Widow (Florence Pugh), Bucky Barnes aka the Winter Soldier (Sebastian Stan), Alexei Shostakov aka Red Guardian (David Harbour), John Walker aka U.S….THE

Dan Levy and Heidi Gardner once again reprised their roles as the Homes.com owner and top sales executive, respectively, for ads airing in this year’s Super Bowl 59. Homes.com has two 30-second spots debuting this year, airing both by the third quarter of the Kansas City Chiefs and Philadelphia Eagles Big Game matchup. And this…Dan

Tampa-based water bottle brand Cirkul, founded in 2016, is ready to amp up its brand awareness–hence, its debut in the Super Bowl. The ad was conceptualized in-house by the brand’s founders, Andy Gay and Garrett Waggoner. The founders said that casting comedian Adam Devine was an obvious choice, since he was already a fan of…Tampa-based

THE AD: In “Abduction,” which is the winning ad for the Doritos Crash the Super Bowl contest, an alien tries to steal Doritos via its spaceship tractor beam; however, a hungry earthling doesn’t want to give up his Nacho Cheese chips. It’s a tug of war that turns into friendship, and Doritos made it happen….THE

THE AD: In waterbottle brand Cirkul’s first Super Bowl spot, comedian Adam Devine goes grocery shopping. When his wife call him to remind him to pick up a bottle of Cirkul, he realizes it’s unavailable at the store. He then journeys around town to find it, inadvertently helping others along the way. But while mentioning…THE

This year’s Super Bowl 59 was already breaking records long before the game started. Though there was some fluctuation in pricing, ADWEEK can confirm pre-game Super Bowl ads went for as much as $4.5 million for this year’s Big Game, with post-game ads going for as much as $4 million, according to a source familiar…This

Eli Manning missed out on a spot in the Pro Football Hall of Fame this week, but he beat his brother Peyton where it counted most: a FanDuel Super Bowl 59 ad’s kicking contest. Once again getting the better of Rob Gronkowski, the former New England Patriots and Tampa Bay Buccaneers tight end who shanked…Eli

So! We’re less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that’ll show up across all the different casts. If something crazy happens (Will Travis propose to…So!