Mauricio Eberle Morales

The numbers $56.2 billion — Amazon’s 2024 ad revenue in net sales. $17.3 billion — The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 billion — Amazon’s run rate for its advertising business. $638 billion — Overall net sales in 2024, a…The […]

WPLG reporter Roy Ramos helped free a truck driver who was trapped in his cab after an accident. According to the Florida Highway Patrol, a tractor-trailer truck with a container carrying wine crashed along the Florida Turnpike’s southbound lanes in Hollywood. The reporter for the Miami ABC affiliate said he and another witness pulled the…WPLG

Atlanta Fox owned station WAGA Fox 5 has partnered with Radio One Atlanta to launch a 24/7 audio simulcast channel of the television station’s streaming content. HOT 107.9 HD2 will now be the home of non-stop content provided by Fox 5’s digital properties. “Our team at FOX 5 is constantly seeking out new ways to…Atlanta

In this episode of Marketing Vanguard, host Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company’s return to the Super Bowl after an eight-year hiatus. Fara shares insights into GoDaddy’s transformation from a domain provider to a comprehensive digital partner for small businesses. She also discusses its AI-powered product Arrow and the…In

Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company is testing a streamlined Advantage+ campaign setup that combines its separate ad flows, manual campaign setup, and Advantage+ to extend AI optimization to more campaigns and give advertisers more control, vice president of product Krassimir Karamfilov said during a…Meta

CNN Departures: CNN This Morning Weekend co-anchor Amara Walker is leaving the network. Walker has been with the network since 2013, first as a CNN International anchor followed by a move to CNN in 2022 taking over from Christi Paul. In addition to her weekend duties, she also anchors the weekday edition of CNN Newsroom…CNN

Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine. Steve Battista, CMO of Cirkul, said the concept of the ad was created by founders Andy Gay and Garrett Waggoner. “It seemed like it’s the right time to go…Cirkul,

It is a truth universally acknowledged that a very meta TV comedy requires very meta marketing. And that’s why Tubi is taking so much pride in the ad campaign for its ad world satire, The Z-Suite. Premiering Feb. 6, the show stars Lauren Graham as the head of a fictional advertising agency that gets into…It

A Super Bowl overtime may be intense on the field, but it’s got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are more coveted than ever, with Fox selling several ads over the $8 million mark for the first time this year. And that…A

If the Super Bowl were a human being, it could join the AARP, snag early bird dinners, and nearly qualify for Social Security benefits. It may be fitting, then, that the 59-year-old marquee sporting event–and one of America’s most potent marketing extravaganzas–will feature a high-wattage horde of modern elders in its commercial lineup on Feb….If