Mauricio Eberle Morales

GoDaddy is making a high-profile return to the Big Game after an 8-year interlude with a campaign that trades its once-controversial shock tactics for a more polished pitch: artificial intelligence as the ultimate business partner. On Feb. 9, during the fourth quarter of Super Bowl 59, the web services company will air a 30-second spot…GoDaddy

Christy McDonald is leaving WDIV in Detroit. “I asked to step away from my most recent role at WDIV Local 4 creating streaming programming and anchoring special coverage,” she wrote on social media. “I’ve always believed in trusting your gut–and mine is telling me it’s time for something new. There’s a chapter ahead, something waiting…Christy

Mountain Dew returns for the seventh time in the Super Bowl, and its Baja Blast flavor is front and center for the second consecutive year. Mountain Dew worked with creative agency Goodby Silverstein & Partners, and award-winning filmmaker Taika Waititi directed the ad. “The cultural impact of the Super Bowl is undeniable and having Mountain…Mountain

Pop-up experience ADWEEK House will open its doors ahead of Sunday’s Super Bowl 59 in New Orleans on Friday, Feb. 7, at The Historic Swoop-Duggins House. Registration is available here for the event, which will include group chats, networking, and sessions featuring brand and marketing leaders. The full list of guest speakers can be found…Pop-up

NerdWallet introduced its first spokesanimal in a teaser last week for its Super Bowl 59 ad, giving a true sneak peek into the creative where many fellow Big Game advertisers tend to be coy about their storylines. But it turns out the personal finance app kept a little something in its back pocket for the…NerdWallet

Ryan Reynolds and Rob McElhenney have managed to bring their Welsh soccer club, Wrexham AFC, to the United States for the last two years, so why not bring it to the nation’s biggest sporting event? Amid an effort to get promoted out of English football’s League One to its second-tier English Football League Championship (and…Ryan

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. This new agreement also includes Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence, Scarborough,…Hubbard