Mauricio Eberle Morales

Only one evening news broadcast closed out the year with positive momentum, and that was the CBS Evening News with Norah O’Donnell. CBS News’ flagship newscast recorded week-to-week gains in total viewers and Adults 25-54, while its ABC News and NBC News rivals saw modest dips in the last week of 2024. Still, ABC World…Only […]

ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set the stage for the year. For Razorfish, the Publicis-owned digital agency on the cusp of its 30th anniversary, this year’s CES marks…ADWEEK

In a move seen by some as an olive branch to President-elect Donald Trump, Meta said Tuesday that it will scrap the third-party fact-checking program that has been in place since 2016 in the U.S. in favor of a Community Notes initiative, resembling that used on X (formerly Twitter). Joel Kaplan–who was promoted to chief…In

The political news publisher The Washington Post began laying off 4% of its workforce Tuesday, the latest in a series of headaches to plague the storied news outlet over the last year. The reductions, which will affect fewer than 100 staff in total, will apply primarily to the advertising sales, marking, and information technology teams,…The

CES is not a tech show–it’s a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It’s a cacophony of innovation, yet hidden within the noise are the signals that define tomorrow’s consumer behavior, business models, and cultural shifts. For ad executives, the challenge isn’t merely surviving CES; it’s about seizing…CES

Today (Jan. 7), Stagwell Brand Performance Network announced it is partnering with independent audio media agency Ad Results Media (ARM). ARM has executed audio media strategy, creative, planning, and buying for brands like Molson Coors, BetterHelp, ZipRecruiter, and Liquid Death. The strategic collaboration will allow Stagwell’s clients to expand its marketing across the audio creator…Today

The fast-food value wars are heating up again as McDonald’s unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald’s debuted McValue, the first update to its value offering since 2018, where it priced some items between $1 and $3. McDonald’s has been teasing McValue since November. The…The

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, chief marketing officer at Ulta Beauty. Michelle shares how her career journey from Procter & Gamble to Samsung and now Ulta has shaped her innovative approach to retail marketing. With insights on blending agility, customer-centricity, and brand-building…In

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is…Disney