Mauricio Eberle Morales

At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams. Read More

If the publisher leaves the platform, it could puncture a key thesis and take a chunk of revenue with it.If the publisher leaves the platform, it could puncture a key thesis and take a chunk of revenue with it. Read More

A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform. Read More

OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company’s biggest marketing push yet as a new chapter of AI brand […]OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company’s biggest marketing push yet as a

Aerie pledges against the use of generative AI to represent people in its advertisingAerie pledges against the use of generative AI to represent people in its advertising Read More

On marketing fundamentals, measurement, and his new book Click Here.On marketing fundamentals, measurement, and his new book Click Here. Read More

Zeta Global is betting big that the company’s new AI interface Athena will juice revenue from clients.Zeta Global is betting big that the company’s new AI interface Athena will juice revenue from clients. Read More

Considering the ethical, social, and creative consequences of an increasingly AI-driven world.Considering the ethical, social, and creative consequences of an increasingly AI-driven world. Read More